Skills & Competencies for Marketing Director
Marketing Director job profile
Book a Demo and Receive a Sample Job ProfileJOB SUMMARY for Marketing Director
Directs marketing objectives, strategies, programs, and policies for all products and services for the organization.
JOB RESPONSIBILITIES for Marketing Director
Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Develops budgets, resources, and teams to execute short-term and long-term marketing plans.
Marketing Director SALARY RANGE
BASE 50%
$186,642
TOTAL 50%
$216,219
Job Level
M04
Job Code
EX05000076
Education/Degree
Bachelor's Degree
Reports To
Senior Management
Marketing Director Skills and Competencies List
13 general skills or competencies (Job family competencies) for Marketing Director
1
Job Family Competencies –
Advertising
Proficiency Level -4
Level 1 Behaviors
(General Familiarity)
Explains basic advertising principles and methodologies for making meaningful sales.
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Level 2 Behaviors
(Light Experience)
Conducts basic media research to support future advertising activities.
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Level 3 Behaviors
(Moderate Experience)
Implements a customized advertising solutions to meet business objectives.
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Level 4 Behaviors
(Extensive Experience)
Oversees various facets of advertising activities for numerous markets across all business territory.
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Level 5 Behaviors
(Mastery)
Monitors advertising effectiveness to forecast competition in the market.
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2
Job Family Competencies –
Brand Management
Proficiency Level -4
Level 1 Behaviors
(General Familiarity)
Follows brand management techniques and procedures to increase value in brand perception.
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Level 2 Behaviors
(Light Experience)
Supports the development and execution of brand management guidelines.
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Level 3 Behaviors
(Moderate Experience)
Prepares detailed calendar for brand content planning and management.
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Level 4 Behaviors
(Extensive Experience)
Facilitates ongoing training to support and drive operations and brand culture.
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Level 5 Behaviors
(Mastery)
Establishes principles of brand management to create strong impression.
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3
Marketing Director
- Skill and Competency
Proficiency Level - 3
4
Skill and Competency -
Marketing Director
Proficiency Level - 4
5
Competency for -
Marketing Director
Proficiency Level - 5
11 soft skills or competencies (core competencies) for Marketing Director
1
Core Competencies –
Business Acumen
Proficiency Level -5
Level 1 Behaviors
(General Familiarity)
Describes how our business makes money and our key business objectives.
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Level 2 Behaviors
(Light Experience)
Assists in designing business models and operating plans.
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Level 3 Behaviors
(Moderate Experience)
Applies technical expertise, business sense, and product knowledge to manage the product lifecycle effectively.
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Level 4 Behaviors
(Extensive Experience)
Consults on the selection and adjustment of the go-to-market strategy.
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Level 5 Behaviors
(Mastery)
Builds strong business partnerships internally and externally to drive "win-win" business successes.
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2
Core Competencies –
Products And Services
Proficiency Level -4
Level 1 Behaviors
(General Familiarity)
Cites examples of how customers use our business's products and services.
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Level 2 Behaviors
(Light Experience)
Describes our organization's current marketing campaign.
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Level 3 Behaviors
(Moderate Experience)
Announces and explains updates of products and services and delivery.
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Level 4 Behaviors
(Extensive Experience)
Enhances employees' understanding of several sets of interrelated products and services and their interdependence.
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Level 5 Behaviors
(Mastery)
Conceives and plans our business’s future structure according to the target market and P/S strategy.
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3
Marketing Director
- Skill and Competency
Proficiency Level - 3
4
Skill and Competency -
Marketing Director
Proficiency Level - 4
5
Competency for -
Marketing Director
Proficiency Level - 5
Summary of Marketing Director skills and competencies
There are 0 hard skills for Marketing Director.
13 general skills for Marketing Director, Advertising, Brand Management, Content Marketing, etc.
11 soft skills for Marketing Director, Business Acumen, Products And Services, Planning and Organizing, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Director, he or she needs to be an expert in Business Acumen, be skilled in Products And Services, and be an expert in Planning and Organizing.
13 general skills for Marketing Director, Advertising, Brand Management, Content Marketing, etc.
11 soft skills for Marketing Director, Business Acumen, Products And Services, Planning and Organizing, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Director, he or she needs to be an expert in Business Acumen, be skilled in Products And Services, and be an expert in Planning and Organizing.
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